Rock Living is bringing a “ground-breaking” £17 million 249-room student accommodation plan to the land at the junction of Longside Lane and Blythe Street – near the University of Bradford.
Work has already begun on the project – which will feature rooms filled with “modern amenities” and offer a “unique” ownership scheme.
A ‘very unique project’
Joseph Tyrrell, the 58-year-old managing director of Rock Living, has over 30 years of experience in the property development industry – having worked extensively in both the UK and Middle East.
“This is a very unique project,” said Mr Tyrrell.
“This scheme provides stability and protects against the volatile and ever-growing rental costs that investors and their families often face.”
Bradford is an ‘ideal location to launch this project’
Rock Living says the “innovative ownership model offers a long-term, financially secure housing solution for investors and their families.”
It adds: “By offering a pathway to ownership, the project aims to provide not just a home, but a lasting investment in the future of investors.”
“The city’s growth and vibrancy make it the perfect backdrop for an initiative that will have a lasting impact on investors, the community, and the city as a whole.
Fly-tipping on site
On Wednesday, the Telegraph & Argus went to see how it was all going and came across some fly-tipping.
Furniture, cardboard and other house appliances had been dumped on the land.
A spokesperson for Rock Living said: “Our construction workers are actively addressing this concern by installing fences around the perimeter of both sites.
“We are committed to investing in Bradford due to the city’s substantial growth potential, especially with its status as the City of Culture.”
They added: “Currently, we have consolidated all fly-tipping waste to one corner as we proceed with the perimeter fencing installation.”
Bradford Council says “no one has reported this to us, but we will investigate and take any appropriate action”.