The club has backed the Defend Every Drop campaign, encouraging football fans across the North West to save water despite recent rainfall.
Support comes following record-breaking dry weather; summer this year was the hottest on record and the driest since 1976.
Reservoir levels were also left ‘extremely low’, particularly in the Pennines.
Michelle Atkinson, Water Demand Director at United Utilities, said: “It has been a scorcher of a summer, and while we welcome the recent rainfall, there is a still a lot of catching up to do before water resources recover and reservoirs are fully replenished.
“Our customers have been great at saving water throughout the summer and being there at the match gave us a great opportunity to remind more than 25,500 football fans from Bolton and Wigan that every drop counts and it is important to save water, whatever the weather.”
During the recent Bolton Wanderers vs Wigan Athletic derby, water-saving messages appeared on pitchside boards, encouraging fans to ‘spend one minute less in the shower’ and ‘save rain water in a butt.’
United Utilities staff were also present at the match, sharing water-saving advice, distributing leaky loo strips, and offering fans the opportunity to book a free water efficiency audit for their home.
Off the pitch, Bolton Wanderers has made water efficiency a key part of its sustainability efforts.
The club uses a water recycling system in the wash-off area at its training ground, urinals with sensors to eliminate unnecessary flushing, and advanced weather monitoring systems to minimise pitch watering.
Following recent water efficiency audits provided by United Utilities, the club is now saving more than 1.4 million litres of water annually—the equivalent of more than 9,500 bathtubs.
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Matt Hargreaves, Head of Facilities at Bolton Wanderers, said: “Bolton Wanderers is committed to environmentally sustainable operations.
“We are actively seeking to reduce our consumption of all utilities via behavioural change and the use of current and emerging technologies.
“We have a number of initiatives in operation which help us monitor, manage and reduce our water consumption, and are currently working with partners to explore methods which will help us reduce consumption further.”