Tesla’s sales in Europe have rebounded strongly so far this year after two consecutive annual declines, helped by an easier comparison base and customers’ rising interest in alternatives to combustion-engine vehicles following a surge in petrol prices triggered by the Iran war. The world’s most valuable automaker by market capitalisation lost almost half its European market share in 2025 due to growing competition, its lack of new models and a reaction to CEO Elon Musk’s political views.
The automaker’s registrations, a proxy for sales, jumped 111% in Sweden and 102% in Denmark in April, according to data from Mobility Sweden, published on Monday, and data from bilstatistik.dk, published on Friday. Registrations also surged 112% in France and increased 23% in the Netherlands, data published on Friday showed.
By contrast, new registrations dropped 5% in Italy, 47% in Spain, 33% in Portugal and 61% in Norway, data from the Italian transport ministry, industry group ANFAC and ACAP and compiler OFV showed on Monday.