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    Home»Finance»Wired differently for Innovate Finance
    Finance

    Wired differently for Innovate Finance

    June 19, 20262 Mins Read


    Presented by Innovate Finance, Wired Differently is an advertisement feature produced by BBC StoryWorks which explores the role of FinTech in revolutionising how we access and use our money.

    Through a series of branded documentary-style films, produced for the likes of PayPal, Mastercard, Thought Machine, Money Hub, Bank Jago, and others, we meet the innovators who are Wired Differently and are shaping the world of finance to help people from all walks of life become more financially well.

    Each branded film and article focuses on a different story – from the driver who was finally able to finance her own a vehicle to the couple unlocking their home’s trapped wealth in time for retirement – and explores a range of financial technologies and solutions being implemented to support people and businesses at all stages of their journeys.

    Getting up close with people from a range of backgrounds – migrant workers, musicians, tech geniuses and pensioners – this series documents a range of unique financial journeys, reflecting the vast wealth of experiences drawn upon to create accessible solutions. From helping people participate in the world of work to giving companies the tools to operate smoothly, these stories paint a compelling picture of an industry striving for equality, and the future.

    Award winner

    International communications marketing awards



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