KUALA LUMPUR: Malaysia’s furniture industry must focus on innovation, sustainability and design to remain globally competitive instead of relying on cheaper pricing, says Deputy Plantation and Commodities Minister Datuk Chan Foong Hin.
“In the long run, I don’t think price is the only factor to decide whether we can compete in the market or not. Innovation is key. Sustainability is another hot issue among international buyers and we must also diversify beyond the United States and European markets to emerging economies,” he said when opening the Malaysia Furniture Furnishings Market (MFFM) 2025 and CTCS Design Competition awards on Thursday (Sept 4).
He noted that the Malaysian Timber Council (MTC) was expanding export markets, including participation at the Shanghai Expo, while the Malaysian Timber Certification Council (MTCC) is encouraging more manufacturers to obtain eco-certification to strengthen their credibility.
Despite global challenges, Malaysia’s timber exports rose 4.9% to RM22.9bil in 2024. Wooden furniture contributed RM9.9bil, up 8.4%, now making up more than 40% of total timber exports to over 160 countries.
“Our success is built on craftsmanship, innovative design and sustainability. More than 370 companies are now certified under the Malaysian Timber Certification Scheme, endorsed by the world’s largest forest certification body, Programme for the Endorsement of Forest Certification (PEFC),” Chan said.
He added that three megatrends would shape the industry – sustainability and ESG; digital transformation and lifestyle-driven design innovation.
“Compliance with international standards is no longer optional. Industry 4.0 technologies are reshaping manufacturing, while multifunctional and ergonomic designs are increasingly in demand,” he said.
The MFFM 2025 fair, held at the World Trade Centre Kuala Lumpur until Sept 6, has drawn buyers from more than 50 countries, with over 100 top-level participants under the Hosted Buyers Programme.
Exhibitor numbers have grown by over 30% compared with last year, with Malaysian manufacturers forming the majority alongside participants from China and Japan.
Project director of Derrisen Sdn Bhd, Karen Goi, said the fair was created to meet evolving global sourcing needs and strengthen Malaysia’s role in international trade.
“Our tagline: ‘Connecting Markets, Expanding Business Horizons’ reflects this vision. We aim to be the bridge linking Malaysia’s manufacturing excellence with global demand while helping participants discover new partners and opportunities,” she said.
The event is endorsed by the Plantation and Commodities Ministry with support from the Malaysian Timber Industry Board, MTC, CTCS Worldwide and Matrade.