Leaders Romans Group, one of the UK’s leading property services groups, has rebranded to LRG.
A statement from the company says the new identity strengthens its position as a modern, forward-thinking brand that delivers “everything property, all under one roof.”
The statement continues: “The transformation reflects LRG’s evolution into a dynamic parent brand, uniting under a single, cohesive identity 24 specialist property-related services from residential sales and lettings to planning, architecture, surveying and commercial services.
“LRG’s ongoing expansion has been driven by strategic acquisitions, strengthening its presence across the UK and enhancing its ability to provide a comprehensive range of property services.
“This includes its commitment to sustainability, ensuring that as LRG grows, it continues to lead the way in environmentally responsible practices.”
Michael Cook, chief executive of LRG, comments: “LRG has become much more than many people realise. When we speak to clients, they’re often surprised by the breadth of our services and our number of brands.
“This rebrand is about making that clearer – giving us the impact and recognition we need while setting the stage for future growth. LRG is now a name that represents everything we do in property – strong, modern, and ready for what’s next.”
The company adds that its strategy going forwards includes integrating central ancillary service brands such as mortgages, insurance, and surveys, and to secure “new acquisitions, ensuring swift and comprehensive service coverage.”