Investing.com — (GBG) shares fell as much as 27.6% to 168 pence on Friday, their lowest since the company was admitted to the London Stock Exchange’s Main Market in October 2025.
The British identity verification and location technology company said it now expects full-year revenue growth of 1%-3%, below its previous mid-single-digit guidance, citing higher-than-expected customer volume attrition in its Americas Identity business.
First-quarter revenue in Americas Identity was only marginally below plan, the company said, but it expects the shortfall to widen in the second quarter because of the volume attrition.
GBG said its sales pipeline remains strong, but the time required to convert opportunities into revenue, combined with a lengthy sales cycle, means the impact of the attrition is unlikely to be offset within the fiscal year.
Identity revenue in EMEA remained strong, supported by GBG Go, the company’s AI-powered global identity platform, GBG said.
The company said it will continue a one-off £6 million investment in GBG Go’s innovation roadmap and still expects an adjusted operating profit margin of approximately 21% for fiscal 2027.
GBG also said its Chief Officer for the Americas has left the business. Chief Operating Officer James Gothard will take on responsibility for the Americas business, the company said, adding that his operational experience with the Americas leadership team positions him to focus on continued execution through the transition.