The most common type of scam was the purchase scam. This is where someone pays upfront for goods or services that never arrive, often after seeing adverts or posts on social media.
Pam, a viewer who got in touch with Morning Live, said:
“I recently ordered a birthday present for my granddaughter. It didn’t arrive, and when I tried to contact the company, I was sent automated emails. The reviews were fake, and I later found many people had the same experience.”
Over 80,000 people fell victim to similar scams in the first half of 2025, losing a combined £53 million.
Louise’s advice:
“If you pay by credit card, you’re protected under Section 75 of the Consumer Credit Act for purchases between £100 and £30,000. Debit card users can request a chargeback within 120 days, and payment providers such as PayPal offer their own buyer protections. Payment service providers refunded about 75% of purchase scam losses this year.”