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    Home»Finance»AI Can Accelerate Finance; Trust Will Transform It
    Finance

    AI Can Accelerate Finance; Trust Will Transform It

    July 30, 20265 Mins Read


    Matija Nakić, CEO & Co-founder, Farseer.

    Annual report under review

    ​AI is no longer a future investment for finance leaders. It’s part of the entire operating model.​

    Across industries, AI is rapidly moving from experimentation to core finance infrastructure. According to Deloitte, 87% of North American CFOs expect AI to be very or extremely important to their finance department’s operations this year, making it one of the most widely anticipated shifts in modern finance. Yet as adoption accelerates, a more difficult question is emerging.

    Can finance leaders actually trust the answers AI provides?​

    In C-suites and offices of finance worldwide, organizations are evaluating how AI can accelerate forecasting, streamline reporting, surface risks earlier and help finance teams spend less time collecting information and more time shaping strategy. The productivity gains are real, but they are no longer the most important measure of value.​

    Whether finance leaders can trust AI data is a much simpler question that will determine whether AI transforms finance or simply adds another layer of complexity.​

    That may sound obvious, but it’s where many organizations are discovering the limits of today’s AI adoption, particularly as it applies to financial planning. Models are improving, yet many businesses are asking increasingly sophisticated questions sourced from financial data that remains fragmented, inconsistent and difficult to validate.​

    Every forecast from a CFO’s desk influences decisions about an organization’s hiring, capital allocation, acquisitions, investment and risk. Each number will ultimately be reviewed by executives, boards, auditors or regulators. When an AI-generated recommendation affects strategic decisions, “because the model told me so” is not an acceptable explanation.​

    AI is only as reliable as the financial foundation beneath it.​

    Finance teams don’t make decisions from a single spreadsheet anymore. They work across ERP systems, CRM platforms, HR software, operational systems and planning models that all influence financial outcomes. When those systems aren’t connected, different departments often operate from different assumptions, creating multiple versions of the business. AI doesn’t solve that fragmentation; it just processes it faster.​

    That’s why the planning platform itself is becoming increasingly important. When finance operates from a connected planning environment where actuals, forecasts, workforce plans and operational drivers are linked, AI can generate insights that finance teams can actually validate. Every recommendation can be traced back to its underlying assumptions instead of existing as a black box. (Full disclosure: My company offers this type of platform, but you have many options in this space.)​

    Trust, then, depends less on the sophistication of the AI model than on the consistency and transparency of the financial foundation beneath it.​

    Continuous planning raises the stakes.

    ​The timing of this challenge isn’t accidental. The finance function itself is evolving daily. Annual planning cycles and quarterly forecasts are giving way to continuous planning, while economic volatility, geopolitical uncertainty and rapidly changing markets have made static financial plans increasingly difficult to rely on.​

    Today’s finance organizations are expected to update scenarios continuously, evaluate risks as conditions develop and provide leadership with near real-time strategic guidance. AI, properly managed, can make this possible.​

    Consider a finance team evaluating whether slowing hiring could offset weaker-than-expected revenue growth. AI can quickly model the downstream effects on operating expenses, cash flow and profitability across multiple scenarios. But those recommendations only create value if every scenario is built from the same trusted assumptions. Otherwise, finance simply reaches inconsistent conclusions more quickly.​

    Instead of spending days consolidating spreadsheets or reconciling reports, finance teams can evaluate new scenarios as business conditions change rather than waiting for the next planning cycle. AI accelerates that work, but it doesn’t replace the discipline of maintaining a connected financial model that everyone trusts.​

    Continuous planning built on inconsistent financial data simply enables organizations to make poor decisions faster. The technology may accelerate workflows, but it can’t compensate for weak financial governance.​

    That’s why organizations preparing for AI should focus as much on financial data quality as on model selection. The competitive advantage won’t come from deploying the newest AI application, but from creating a financial foundation AI can reliably build upon.​

    Explainability is now a strategic requirement.​

    As AI becomes embedded in financial planning, explainability becomes essential. CFOs don’t just need recommendations, but rather to understand the assumptions, calculations and data sources behind them.​

    That transparency builds confidence across the organization. Boards, executives and auditors increasingly expect finance leaders to explain not only what the numbers say, but how those numbers were produced. AI earns trust when its outputs can be traced back to governed financial data rather than treated as unquestionable answers.​

    AI isn’t replacing financial judgment. It’s removing much of the repetitive work that keeps finance teams from focusing on higher-value analysis. As routine reporting becomes more automated, finance professionals can spend more time evaluating trade-offs, testing scenarios and advising leadership through uncertainty.​

    Trust will become the competitive advantage.

    ​Every major technology shift follows a similar pattern: Early adoption focuses on capability, but long-term success depends on governance. When we think of recent examples, cloud computing was not ultimately about virtualization but reliability and security. Digital payments have not been won by the fastest systems but by the most trusted ones.​

    Similarly, the organizations that get the most from AI won’t necessarily be those that adopt the newest models first. They’ll be the ones that invest in connected planning, governed financial data and transparent decision-making before asking AI to generate insights. That will be what allows finance teams to move faster without sacrificing confidence.​

    The cost of acting on inaccurate financial insight is far greater than the cost of waiting a few extra minutes for analysis.​

    The real differentiator won’t be access to AI, because those capabilities are becoming widely available. It will be the quality of the financial foundation supporting it.​

    When finance leaders can trace every recommendation back to trusted assumptions and a connected planning model, AI becomes more than an efficiency tool; it becomes a decision-making partner.​

    In FP&A, trust begins long before a prompt is entered. It begins with finance teams working from one connected version of the business.​


    Forbes Finance Council is an invitation-only organization for executives in successful accounting, financial planning and wealth management firms. Do I qualify?




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