Sources told Inc42 that the platform’s active trading accounts can trade in commodities such as crude oil, gold, silver and natural gas through the Metropolitan Stock Exchange
However, Groww’s website mentioned that the offering is currently only available to select users on an invite-only basis
This comes as the IPO-bound unicorn has been on product launch spree amid SEBI’s clamp down on the the lucrative F&O segment and a general drop in market activity
Continuing its diversification spree, the IPO-bound investment tech unicorn Groww
today began piloting commodities trading on its platform.
Sources told Inc42 that the platform’s active trading accounts can trade in commodities such as crude oil, gold, silver and natural gas through the Metropolitan Stock Exchange from 9 AM to 11:30 PM.
However, Groww’s website mentioned that the offering is currently only available to select users on an invite-only basis. Customers can join the waitlist by filling out a form on its website, and will be notified when the service is available for them.
Sources added that the latest launch is part of Groww’s broader diversification into the wealth and capital market segments. With this, the startup aims to capitalise on the growing retail interest in commodities segment and create alternate streams of revenues.
The company declined to comment on the development.
The development comes at a time when the company is feeling the squeeze from SEBI’s clamp down on futures and options (F&O) trading, regulations like true-to-label transparency, increase in the BSDA (Basic Services Demat Account) limit, and a general drop in market activity.
The high-volume derivatives trading accounted for a majority of its income. Caught in the SEBI freeze, the company has been hedging its bets by launching a slew of new offerings. So far this year, Groww has launched corporate bonds, margin trading facility, a platform focussed on pro-traders called 915 and a wealth management offering called “W”.
Earlier this month, the company also completed the acquisition of Fisdom to bolster its wealth tech foray.
Founded in 2016 by ex-Flipkart executives Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, Groww positions itself as a full-stack financial platform spanning mutual funds, stockbroking, asset management, margin trading, and wealth management solutions. The platform claims to have over 1.8 Cr active users.
The new launch also comes as Groww is gearing for its D-Street debut. It filed its updated DRHP with the SEBI last month. The investment tech unicorn’s public issue will comprise a fresh issue of shares worth up to INR 1,060 Cr and an offer-for-sale (OFS) component of up to 57.4 Cr shares.
Sources told Inc42 that the OFS component would be in the range of INR 5,000 Cr to INR 6,000 Cr at a likely valuation of INR 61,600 Cr to INR 70,000 Cr.
On the financial front, Groww’s consolidated net profit surged 12% to INR 378.4 Cr in Q1 FY26 compared to INR 338 Cr profit in the year-ago quarter. Meanwhile, operating revenue declined 10% to INR 904.4 Cr as against INR 1,000.8 Cr in Q1 FY25.