Strive, Inc. (Nasdaq: ASST) bought 18 bitcoin last week, a modest addition that lifted the Dallas-based company’s treasury to 19,900 coins, according to an 8-K filing with the Securities and Exchange Commission on Monday.
The purchases ran from July 6 through July 10 at an average price of about $64,028 per bitcoin, including fees and expenses, for a total of some $1.2 million. The buy is small next to Strive’s earlier moves this year, and it tracks a bitcoin price that has fallen well below the levels the firm paid in prior rounds.
Alongside the purchase, Strive reported cash and cash equivalents of $154.1 million as of July 10, up $700,000 from July 2. The company still holds 505,000 shares of Strategy’s Variable Rate Series A Perpetual Stretch Preferred Stock, known as STRC, with a fair value of $44.2 million, down $202,000 over the same stretch.
Its own preferred instrument, the Variable Rate Series A Perpetual Preferred Stock that trades as SATA, remains at 7.83 million shares outstanding.
Strive’s jump from an asset manager to treasury company
Strive traces its bitcoin strategy to a fast run of moves that began last year. Vivek Ramaswamy and Anson Frericks founded Strive Asset Management in 2022, and in 2025 the firm went public through a reverse merger with Asset Entities, taking the ASST ticker and reframing itself as the first public asset-management bitcoin treasury company. Its stated aim is to accumulate bitcoin and outperform the asset over the long run.
The accumulation came in bursts. Strive bought 1,567 bitcoin in late 2025 at an average of $103,315 and funded the effort through preferred-stock offerings. In January 2026, it added 123 more at $91,561 and won Semler Scientific shareholder approval for an all-stock acquisition that would bring about 5,048 bitcoin onto its balance sheet.
The combined company would hold close to 12,800 coins at that time, a total that would rank among the largest corporate holders and place it ahead of names such as Tesla and Trump Media. By May 1, Strive’s own treasury had reached 15,000 bitcoin.
A smaller step in a lower market
Monday’s filing shows a different pace. An 18-coin purchase at $64,028 stands in contrast to the six-figure prices Strive paid a few months ago, a gap that reflects a broad decline in bitcoin through the first half of the year.
The measured addition, paired with a cash balance that held near $154 million, points to a company adding to its position at a slower cadence while it works through the Semler deal.