Bitcoin’s price surged above $115,000 on Monday as Strategy, the largest corporate holder of Bitcoin, announced another significant purchase of Bitcoin. The business intelligence firm acquired 390 BTC between October 20 and October 26, spending approximately $43.4 million at an average price of $111,053 per Bitcoin.
According to a Form 8-K filing released today, Strategy’s total Bitcoin holdings have now reached 640,808 BTC, with an aggregate purchase price of $47.44 billion. The company’s average purchase price stands at $74,032 per Bitcoin, including fees and expenses.
The latest acquisition was funded through proceeds from Strategy’s At-The-Market (ATM) equity programs, specifically through the issuance of preferred shares under its STRF, STRK, and STRD ATM programs. The company raised a combined total of $43.4 million during the period to finance these purchases.
The announcement comes amid a growing trend of companies adopting Bitcoin treasury strategies. Recent data indicates that publicly traded companies now hold over $110 billion worth of Bitcoin, with Strategy alone accounting for approximately $74 billion of that total.
The emergence of Bitcoin treasury companies has accelerated notably in 2025, with Germany’s aifinyo AG recently announcing plans to accumulate 10,000 BTC by 2027. This follows similar moves by companies across Europe and Asia, signaling a broader institutional acceptance of Bitcoin as a treasury reserve asset.
The Bitcoin treasury model has moved from experimental to established corporate strategy. We’re seeing new companies enter this space almost weekly, recognizing Bitcoin as the ultimate treasury reserve asset.
Bitcoin’s price responded positively to Strategy’s announcement, trading above $115,000 as of press time. Bitcoin has shown strong momentum in recent days, supported by growing institutional adoption and the approaching 2026 halving.
Strategy’s stock (MSTR) has also shown positive movement, rising 3% in pre-market. Recent regulatory developments have further supported the Bitcoin treasury trend. Strategy recently received favorable guidance from the IRS and Treasury regarding the treatment of unrealized crypto gains in Corporate Alternative Minimum Tax (CAMT) calculations, eliminating concerns about potential tax liabilities for long-term Bitcoin holdings.
As more companies adopt Bitcoin treasury strategies and regulatory frameworks become clearer, the trend appears poised to continue. With Strategy leading the way and new entrants like aifinyo AG joining the space, corporate Bitcoin adoption is increasingly becoming a global phenomenon, spanning various industries and regions.