North East-based Consultiv Utilities has unveiled a sponsorship partnership with a non-profit organisation founded by comedian Jason Manford.
JM Padel Academy runs events, workshops and tournaments designed to introduce underprivileged young people to the sport of padel.
The aim is to help widen the reach of the fast growing sport, and make it more accessible to children from all backgrounds in the UK.
Consultiv Utilities’ sponsorship of the JM Padel Academy has been brought forward in partnership with The Padel Directory – the UK’s largest online padel platform and community.
As official utilities partner the The Padel Directory, Consultiv Utilities is able to help clubs and members save money across their energy, water, waste and connectivity contracts.
Through this initial six-month sponsorship agreement, commencing in January 2026, Consultiv Utilities will help the Academy to fund organised activities with schools and local communities.
Jason Manford said: “Our goal over the coming years is to get one million kids playing padel from all backgrounds and communities. To do this requires the support of like-minded organisations like Consultiv Utilities who see the value in what we are trying to achieve and are prepared to help us put the resources in place to grow the sport beyond those who can typically afford to play.”
Consultiv Utilities channel manager Liam Barrett added: “The JM Padel Academy is a fantastic initiative and one that we’re incredibly proud to be a part of at Consultiv Utilities. Thanks to our close work with The Padel Directory and a number of clubs around the UK, we’ve already seen first-hand what an inclusive and engaging sport Padel can be.
“Over the coming months we’re looking forward to playing our role in helping the Academy provide equipment and opportunities that will develop talent and, just as importantly, get young people enjoying the mental and physical benefits of the sport.”