Ruta will oversee the entire category, from sourcing and procurement to marketing and sales
Greenyard USA/Seald Sweet has appointed Justin Ruta as its new deciduous commodity manager. The company said Ruta’s extensive background in the produce sector will be instrumental in elevating its deciduous category and supporting its growth strategy.
CEO Mayda Sotomayor commented: “We are thrilled to welcome Justin Ruta to our team, his expertise will play a critical role in advancing our programmes. We are confident that his leadership will bring new energy and direction, his appointment illustrates our commitment to fostering innovation and growth in this vital category”.
In his role as commodity manager, Ruta will oversee the entire category, from sourcing and procurement to marketing and sales. He will work closely with growers to ensure the highest quality produce and maintain strong, collaborative relationships.
Additionally, Ruta will engage with retail partners to develop tailored programmes that meet market demands and drive sales growth.
“I am honoured to be part of Greenyard USA/Seald Sweet, a company with a rich history and a strong reputation in the global produce industry,” Ruta said.
“The opportunity to leverage my experience and contribute to the growth of the company is incredibly exciting. I look forward to working with the talented team at Seald Sweet to drive our go-to-market and sourcing strategies and deliver exceptional value to our customers.”