TLDR:
- Bitcoin currently holds about 4% of the global $38T store-of-value market.
- Capturing 17% of the market could push Bitcoin to $1 million per coin.
- Institutional adoption and ETF inflows are boosting Bitcoin’s long-term potential.
- Historical growth in gold shows the store-of-value market could reach $121T in 10 years.
A $1 million price prediction for BTC has resurfaced after Bitwise CIO Matt Hougan published a memo showing how Bitcoin could reach $1M by increasing its share of the growing global store-of-value market, supported by institutional adoption and declining volatility.
Store-of-Value Market Growth Drives Bitcoin Potential
Matt Hougan emphasized that evaluating Bitcoin requires examining the expanding store-of-value market rather than a fixed market size.
Investors often underestimate Bitcoin because they ignore the historical growth of gold, real estate, and other wealth-preservation assets.
In 2004, the total gold market was around $2.5 trillion, with the first U.S. gold ETF marking a milestone for institutional investment.
Over the past two decades, this market has grown to nearly $40 trillion, reflecting sustained expansion and capital inflows.
The growth is supported by rising government debt, loose monetary policies, and persistent geopolitical stress. If these tailwinds continue, the store-of-value market could reach $121 trillion within a decade, increasing the potential for alternative assets like Bitcoin.
Bitcoin currently represents roughly 4% of this market, with approximately $1.4 trillion in capitalization. Hougan calculated that Bitcoin would only need to capture about 17% of the total store-of-value market to reach $1 million per coin.
This shows that long-term projections depend more on market growth than on static valuations.
By viewing Bitcoin in this context, investors can assess potential gains relative to the growth of global wealth preservation assets rather than short-term price fluctuations.
Institutional Adoption Strengthens Market Share
Institutional participation has increased sharply over recent years, according to Hougan. Spot Bitcoin ETFs in the U.S. are now among the fastest-growing ETFs ever, allowing broader institutional exposure through regulated channels and boosting market legitimacy.
Large institutional investors, including Harvard’s endowment and Abu Dhabi’s Mubadala sovereign wealth fund, have added Bitcoin allocations.
Their involvement reflects growing confidence in Bitcoin as a long-term store-of-value asset and validates its market position.
Bitcoin’s long-term volatility has gradually declined, encouraging professional investors to consider higher allocations of around five percent. Previously, recommended allocations were closer to one percent.
Combined with ETF inflows, these factors support Bitcoin’s potential to capture a larger market share and approach the $1 million per coin scenario.
