Markets go both up and down, sometimes in dramatic fashion. Right now, the markets are rising dramatically, trading near all-time highs. But, eventually, there will be a bear market. That’s just how investing works. If you are worried about the next deep downturn, you may want to consider stocks in the healthcare and consumer staples spaces. But first, make sure you look at the long-term, so you understand just how important buying and holding are to your financial future.
The market has always come back before
If you bought the S&P 500 index (SNPINDEX: ^GSPC) at the peak of the dot-com bubble at the start of the century, you would have suffered through a particularly brutal bear market. If you had purchased the index just before the Great Recession hit, you would have, likewise, been hit by a shocking market downturn. And, in each case, the S&P 500 index recovered and moved on to higher highs.
Image source: Getty Images.
In fact, each time there has been a bear market, the S&P 500 has recovered and resumed its long upward climb. If you don’t want to go through the effort of buying individual stocks, a good alternative is to buy and hold the Vanguard S&P 500 ETF (VOO +0.39%). It’s 0.03% expense ratio is about as cheap as it gets for exchange-traded funds.
Buying and holding “the market,” which is basically how the S&P 500 index is viewed, isn’t an exciting investment strategy. However, as the graph below highlights, it is a reliable way to grow your wealth.
Buy dividend-paying stocks that have resilient businesses
That said, if you prefer to own individual stocks, you should consider buying reliable dividend stocks. A good group to start with is the Dividend Kings, or companies that have increased their dividends annually for at least 50 years. They have proven their dedication to paying dividends even during market downturns, and, importantly, you can focus on your dividends rather than stock prices during the next inevitable bear market.
Today’s Change
(0.98%) $1.40
Current Price
$143.48
Key Data Points
Market Cap
Day’s Range
$141.64 – $143.56
52wk Range
$133.73 – $171.48
Volume
6.6M
Avg Vol
8.6M
Gross Margin
53.98%
Dividend Yield
4.01%
However, you can refine your search further by focusing on sectors driven by necessity purchases. Two good options are healthcare and consumer staples stocks. Consumers reliably buy products from both sectors, regardless of the market environment. Johnson & Johnson (JNJ +1.07%) and Becton, Dickinson (BDX +2.33%) are Dividend King healthcare giants. Coca-Cola (NYSE: KO) and PepsiCo (NASDAQ: PEP) are consumer staples Dividend Kings and two of the world’s largest consumer staples makers.
Today’s Change
(0.66%) $0.60
Current Price
$91.10
Key Data Points
Market Cap
Day’s Range
$90.32 – $91.20
52wk Range
$65.35 – $91.86
Volume
15.6M
Avg Vol
17.6M
Gross Margin
61.95%
Dividend Yield
2.28%
Becton, Dickinson focuses on medical devices, and Coca-Cola focuses on beverages. They are less diversified than Johnson & Johnson, which makes pharmaceuticals and medical devices, and PepsiCo, which makes beverages, snacks, and packaged food products. If owning diverse businesses is important to you, then you’ll probably prefer J&J and PepsiCo.
Today’s Change
(1.07%) $2.87
Current Price
$270.24
Key Data Points
Market Cap
Day’s Range
$267.00 – $272.65
52wk Range
$173.33 – $276.47
Volume
6.2M
Avg Vol
8M
Gross Margin
68.03%
Dividend Yield
1.94%
That said, Becton, Dickinson and PepsiCo are both struggling a little bit right now, so they are out of favor with investors. Becton, Dickinson’s 2.3% dividend yield is above its five-year average of around 1.7%. PepsiCo’s 4.2% yield is above its five-year average of 3.1%. That suggests they are attractively priced right now, noting that their dividend histories suggest they will manage to work through their current headwinds.
Today’s Change
(2.33%) $4.38
Current Price
$192.00
Key Data Points
Market Cap
Day’s Range
$186.95 – $192.29
52wk Range
$127.54 – $192.29
Volume
2.5M
Avg Vol
2.3M
Gross Margin
46.44%
Dividend Yield
1.95%
Coca-Cola’s 2.4% yield is below its five-year average of 2.8%. And J&J’s roughly 2% yield is below its five-year average of 2.7%. That suggests that you would be paying a premium for both, but if you are worried about a bear market, it may be worth the price of admission. Both are highly reliable and resilient businesses, with J&J being one of the world’s largest healthcare companies. And both companies are doing fairly well right now, business-wise.
No silver bullets, but perseverance has proven to be a successful strategy
Buying J&J, Becton, Dickinson, Coca-Cola, or PepsiCo won’t save you from a bear market. When fear pushes investors to start selling stocks, just about everything gets hit. However, as the long-term history of the S&P 500 index highlights, buying and holding has proven to be a good strategy if you can stick it out through the bear markets you end up facing. Reliable dividend-paying stocks in sectors driven by necessity purchases, meanwhile, can help you stick to your buy-and-hold strategy. When the bear market does arrive, you can focus on the dividend checks you collect instead of stock prices to help calm your nerves through the downturn.