Bitcoin has climbed over the last 24 hours, topping $70,000 per bitcoin in a relief rally that could be just getting started.
Sign up now for CryptoCodex—A free crypto newsletter that will get you ahead of the market
The bitcoin price has soared around 20% since crashing to lows of just over $60,000 per bitcoin, helped by Elon Musk stoking wild bitcoin price predictions.
Now, as traders brace for the true identity of bitcoin creator Satoshi Nakamoto to be revealed, a major Wall Street bank is gearing up to blow up the bitcoin market.
Sign up now for the free CryptoCodex—A daily five-minute newsletter for traders, investors and the crypto-curious that will get you up to date and keep you ahead of the bitcoin price and crypto market swings
Morgan Stanley’s “army” of advisors is predicted to unleash $6.2 trillion of client money—potentially boosting the bitcoin price.
Getty Images
Wall Street giant Morgan Stanley is set to launch its bitcoin exchange-traded fund (ETF) today, according to a listing notice, making it the first major commercial bank to offer a U.S. bitcoin ETF.
The bank’s bitcoin ETF will have lower fees than the market-leading BlackRock bitcoin ETF and most other major spot bitcoin ETFs currently on the market, potentially pressuring rivals to cut their fees to stay competitive.
“Let the games begin,” Bloomberg Intelligence analyst James Seyffart posted to X.
While the Morgan Stanley bitcoin ETF isn’t expected to immediately win significant market share, analysts have pointed to its 16,000 wealth advisors that manage $6.2 trillion worth of assets on behalf of clients as a potential game-changer.
“The reason this particular launch is so interesting is that this will be the first bank to put out spot bitcoin ETF and this bank happens to have 16,000 advisors managing $6 trillion in assets,” Bloomberg Intelligence ETF analyst Eric Balchunas earlier posted to X, adding that these advisors “are the ultimate gatekeepers of rich boomer money.”
Morgan Stanley has pivoted toward bitcoin and crypto over the last year, with the bank planning to offer bitcoin, ethereum, and solana trading through E*Trade in the next couple of months via a partnership with Zerohash.
This week, U.S. bitcoin ETFs saw their largest single-day net inflows in six weeks, according to data from SoSoValue and reported by The Block, with the bitcoin ETFs attracting a total of $470 million in inflows on Monday across six products and reflecting “renewed institutional confidence through regulated channels following March’s strong $1.32 billion monthly inflows, the first positive month of 2026 after earlier outflows,” according to Andri Fauzan Adziima, research lead at Bitrue.
Since the launch of the raft of bitcoin ETFs in early 2024, the bitcoin and crypto market has been transformed, with some increasingly confident the bitcoin ETFs provide a solid floor price.
Sign up now for CryptoCodex—A free crypto newsletter that will get you ahead of the market
The bitcoin price has crashed over the last six months but has recently climbed, feeding bullish bitcoin price predictions.
Forbes Digital Assets
“The market of 2026 is unrecognizable from the pre-ETF era of 2020,” Nic Roberts-Huntley, chief executive of Blueprint Finance, said in emailed comments.
“We no longer operate in a speculative vacuum. We are seeing a structural floor being built by billions in institutional capital and corporate treasuries that simply did not exist during previous cycles.
“While bitcoin may face short-term resistance at the $75,000 level, the idea of a 90% reversion ignores the reality of the current cost-basis for the world’s largest asset managers. It is almost unimaginable to see price fall to $10,000 without these institutions seeing it as the ‘buy of a lifetime’ before it gets there.
“That’s not to say we won’t continue to see price volatility, but it’s important to be realistic rather than alarmist. Calls for a return to $10,000 make for great headlines, but they fail to account for the $1.5 billion in net ETF inflows we saw just this past month while retail sentiment was at ‘Extreme Fear.’”