A US property sales brokerage, Aperture Global Real Estate, has launched in London as part of its wider global expansion, aiming to reshape how luxury property is marketed and sold across borders.
The firm, which has already established a presence in North America and Europe after launching in May this year, says it bring a technology-led approach to property promotion using channels such as Connected Television and digital audio campaigns to target buyers internationally.
Heading up the UK operation is Daniel McPeake, a long-standing luxury property agent and former star of the BBC series Crazy Rich Agents. Daniel joins as Managing Director of Aperture Global UK and will oversee a team of experienced agents drawn from across the prime London market.
They include Solly Strickland, who has achieved more than £1 billion in career sales; Krishan Mistry, also featured in Crazy Rich Agents; Caroline De Havilland, previously of Moveli and Monaco-based agencies; Lindsey Harrison, who brings an interior architecture background; Rachel Narag, with 15 years in global luxury sales; and Jack Dowlet, a veteran of 25 years in high-end and new homes sales.
White-glove service
“Aperture is unlike anything I’ve seen in my career,” said Daniel. “This is a model that doesn’t just put properties on a website and hope the right buyer finds them – it strategically places them in front of the people most likely to act. It’s white-glove service, paired with world-class marketing, on a truly global scale.”
Aperture launches with two flagship listings – a £7.34m penthouse at Embassy Works in Vauxhall Park and a £13m residence at Chelsea Waterfront, part of the Battersea Power Station redevelopment.
“London is a cornerstone of global luxury real estate, and with Daniel’s leadership, we’re bringing a model that empowers agents and introduces a new way to experience property,” said Robert Palmer, Founder of Aperture Global (main image inset).
The business forms part of LPT Holdings, the U.S.-based group behind LPT Realty, and plans to expand further into the Middle East and Asia over the next 12 months.